| Banner Ad Templates
Banners ads aren't dead. In fact, I don't remember them EVER being more alive than right now. OK, here's the deal. Right now, I'm getting $.04 per click on some of the ad networks for some incredibly competitive terms. That's 4 cents per click... You can't touch that price on Google AdWords or Yahoo's Search Marketing. Banner Ad Templates - Ugly Works Splendidly The next time you are one an advertising rich website, pay attention to 'what' catches your eye. Is it the pretty banners? Is it the ugly ones? I'm willing to be that it's the ugly ones - more so than the pretty ads. We're talking ugly colors. White backgrounds. Nasty fonts. Terribly pictures. All this stuff works because it truly does interrupt your pattern. These banners make you react to them, way more than pretty banners ever do! Banner Ad Templates - Pretty Banners Pretty banner ads work on occasion too. Don't dismiss them. Sometimes it's the demographic that you're advertising to. Sometimes it's the product. Regardless, make sure you have pretty ads when you can. Oftentimes, pretty ads take a lot longer to create and they don't always work, so they're a bit of a gamble. If you're advertising your own product, pretty banners are probably a good investment. If it's an affiliate offer - I wouldn't worry about creating your own nice banners until you prove that the product sells. I use 20 Dollar Banners for all my pretty banners. They're awesome. Banner Ad Templates - Test, Test, Test Make sure you test both pretty and ugly banner ads in every campaign that you possibly can, always improving as you go. Once I prove that a campaign is worthwhile, I make sure to test different versions of each kind of banner. Here's some things to test: The headline The benefits The link itself (the full www domain name vs. 'click here') The supporting images (in ugly ads) The main images (in pretty ads) The sizes These things should be tested one at a time after you have established a control. Once you find a new winner, that's your control... So you're constantly improving. |
